Why should we think about content marketing and SEO strategy?

Today is the era of Marketing. Whenever you think to start a new company or firm you have to think about its marketing. As you know before some year two mobile companies named Oppo and Vivo came to the market and capture most of India’s and Asia’s market. Procter & Gamble,  American multinational consumer goods corporation and General Motors, again America’s largest Automobile firm spends the maximum amount of its expenditure on the advertisement. In the era of the Internet, Digital Marketing popularly known as Content Marketing is performing a huge role in Marketing.

Let us learn, what is Content Marketing?

"A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services."

Basically, Content marketing is the gap between what brands produce and what consumers actually want.

Ohhh! I know the definition is always boring so let me explain you it by telling a short story: Wadhawan is a small town in India.

Before three years a group of youngsters decided to start an NGO which will run a Food Processing Company and threw that they will help widow, unmarried and handicap women.

They started "Wadhawan Women Organisation". Initially, they have their customers in Wadhawan only and they want to expand more.

In that group, there is one IT person and he advised others to make their website.

They made a website but they didn’t get enough views. Hense, they call one SEO strategy expert and asked him to advise.

The SEO strategy expert told them, "if you need more visitors and visibility of your site then you have to develop more content."

The group of people again asked him, "What kind of content?"

The SEO expert replied, "You have to make some videos and write some articles and have to upload it on this website, this will help you in creating your content. You also need to write or shoot your content in the way where you can advertise yourself. It will create your social presence and content marketing will act as your SEO strategy."

Thereafter, they started learning about content writing and development from various content marketing institutes which provides online courses and content marketing seminar videos.

They learned SEO strategy, SEO knowledge, the relation between SEO and Content writing and so on.

With all the efforts, they get Amazon Affiliation on their website and their market expanded to global from local.

I hope you can understand the importance of Content Marketing and SEO.

What is SEO?

"SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."

SEO is like a wrapper of your content, which will help to advertise your content in an organic manner means without any paid promotion.

Now, you think that What is the importance of SEO and Content Marketing for me if I don’t want to be a blogger or e-commerce businessman?

Because today almost every company has separate content writing & development as well as SEO analysis department. They need a good SEO strategist, SEO marketer, SEO Analyst, SEO Content Writer, Content Developer, Content Analyst and Content Editor. You will have a number of job opportunity if you learn SEO marketing strategy and Content Marketing.

What is the difference between simple SEO strategist and a Certified SEO strategist?

An ordinary SEO strategist can help you in analyzing SEO but Certified SEO strategist knew the Targeted People for Content Marketing, he can build right strategy and it will help a company to get search engines and result in more views.

As per Julie Fleischer, VP Marketing, Neustar, "Content Marketing provides 4x the ROI of our traditional marketing spend."

Pros and Cons of Content Marketing by Senior Graphic Designer Norma Medley:

Pros.:

• You become a source for information and an expert in your field. When someone needs your product or service they are more likely to choose the company they got the most information from.
• Your content will attract qualified clients and customers, not people who are simply browsing. It helps in promoting your business and creates brand awareness.  People will see your brand and get to know you as a familiar face.
• Content marketing can increase the conversion rate for your business by giving them the information needed to act. Content can be reused in many different mediums, (articles, blog posts, videos, white pages, infographics, etc.) extending the life of the content.

Cons.:

• Content marketing requires effort to produce content that people want to read, watch or use.
• Content marketing requires time and commitment.  It is a long-term strategy in order to build trust and a following. It isn’t free.  You will need writers, graphics designers, web programmers, and other professionals to keep your content available to your prospects and customers.
• Creating engaging content can be difficult on a regular basis. You and your team will have to become experts on finding creative ways to say the same thing and/or expand beyond your product or service to stay valuable, relevant and consistent.

Some Dos and Don’ts for SEO Wondering what to do, or what not to do to optimize your site, appear on Google and Bing or be able to tell who’s visiting your site?

Source: https://themarketingshop.ie/dos-donts-seo/

Where you can learn SEO and Content Marketing?

• MOOCs:
• Marketing Digital Content and Community Manager: Learn how to create content marketing strategies and master Facebook, Instagram, YouTube, Twitter and more. Measure KPIs and get results in Spanish from Galileo University.
• Strategic Social Media Marketing: Learn how to drive social media engagement by linking strategy and tactics and measuring results at Boston University.
• Digital Branding and Engagement: Learn how to increase brand engagement through the creation and distribution of content using an owned digital channel approach at Curtin University.

Conclusion:

• Marketing is an essential part of any organization but in the era of Internet SEO and Content Marketing became more important than conventional marketing.
• To develop your site and analyze SEO in the proper way you required a good SEO strategist who has an experience in the field of content writing, content developing, SEO strategies, SEO based content marketing, and SEO analyzing.
• Apart from this, you can make a prestigious career in the field of SEO and Content Marketing & SEO strategist.

 

Books authored by Mr. Abhijeet Mehta