Saturday, October 13, 2018

I Love Her

She suffered from the biggest pain of the world to give me a birth but,
Even after suffering so much pain she was happy for my birth instead of her pain.
Sometimes she went to bed hungry but,
She always feeds me more than my need.
If I get a fever then she never leaves me alone but,
I don’t remember the last time that when her health was spoiled.
She is my MOM & I LOVE HER.
She did most fight with me but,
She loves me more than her life.
She complains about my mischief to my dad but,
She locked my all secrets in the treasury of her heart.
Our choices are similar so that she wants her share in all things but,
Often without asking she give me things I needed.
She is my SISTER & I LOVE HER.
After completing many years of my life, she came but,
She is only who understand my dreams.
In happiness, she stands with me but,
In grief, she always stands before me.
Sometimes she gets annoyed, sometimes the displeasure creates a fight between us but,
After all those fights she hugs me tight and kisses my lips.
She is my WIFE & I LOVE HER
At age, she is too small to me but,
Sometimes she gives me life-changing advice.
Sometimes I got anger due to her mistakes but,
Then I am the only one who tries to bring her smile back on her face.
I want to make her independent to fly in this world like a bird but,
At the same time, I am afraid about her safety.
They are my Life and I LOVE THEM…..
- Abhijeet Mehta

Saturday, October 6, 2018

I can proudly say that I am Indian and I love my country but...

Hey, I am Abhijeet Mehta, a responsible citizen of India. 
The India which is the most ancient country. 
The India which has the oldest cultural background. 
The India where many civilizations came and grew their civilizations. 
The India which has the largest number of youth. 
The India which gives the youngest and greatest leaders in the world. 
The India which is the world's only country believing in all religions as equal and that's why we have more than seven religions and twenty-two different languages. 
The India which has ancient universities. 
The India which has the largest number of youth and they are in top positions in their work.
The India which has fastest economic growth in the world. 
The India which gives the base to science and medical sector. 
That's why I can proudly say that I am Indian and I love my country.
But regret takes the position of proud when I see the facts and figures regarding poverty, corruption, civil war, social inequality, women and child harassment and so on.  
These all are very small issues but its impact is very high. 
The root of all problems is within us. We partially accept all phenomena from different cultures and merge it with ours. 
Our celebrities are busy in making their fan clubs, 
Our politicians are busy in expanding their political careers, 
Our business houses are busy in growing their businesses, 
Our less paid government officers are busy in earning more money resorting to corruption, 
Our youth is busy in acquiring top position, 
And to get these things done we are spoiling our society.
No one is interested in change, everyone is interested in growth. 
The 21st century is the time of collaborations but here we are repeating the same mistakes which are done by our earlier kings. They also wanted to expand their region and that's why The East India Company succeeded to rule on us for 200 years. 
But I think now it's time to speak up, now it's a time to come out of rival politics, now it's time to raise our actions against Maoist and Naxalites, now it's a time to raise the action against social inequality, now it's time to go back to our roots, our roots which are in our scriptures, 
now it's a time to make India better.
No one can guide someone but everyone can help each other. 
Forget about your positions, your self-esteem, your dignity and start working on ground level. 
"The change comes from the work, which is done at ground level." 
I am starting today; join me if you want because together we can do more.

Saturday, September 29, 2018

Live long and Happy Life with The Japanese Concept ‘Ikigai’

I was surprised when I see that some people like my father or uncle are tired from their life and work at the age of sixty and at the same time and in the same world a person like our Honorable Prime Minister Narendra Modi and Honorable President Ramnath Kovind whose age is 67 years and 74 years respectively can work tremendously. Why such a huge gap between the same people? Both are human then also one is frustrated with his life and other can see new dreams.

But, I got my answer when I came to know about the Japanese concept to live a long and happy life.
We all know that we are habituated to compromise with our lives and adjust it to situations. We never fight to get that which we want from life and that's the border which divides persons like Narendra Modi, Ramnath Kovind, Narayan Murty, Manmohan Sing, Bill Gates, Kapil Dev, Amitabh Bachchan and persons like mine and maybe most of your fathers.
Let we see how this concept of 'Ikigai' divides us from them.
  1. What is IKIGAI?
Like the Danish word hygge, there’s no simple, direct translation into English for the Japanese word ikigai. It roughly means the “thing that you live for” or “the reason for which you get up in the morning.” In a nutshell, it encompasses the idea that happiness in life is about more than money or a fancy job title. (Courtesy: Melody Wilding)
In a simple way, you can understand from this Image.
It’s easiest to think about ikiagi as an intersection, the common ground between:
  • What you love
  • What you care about
  • What the world needs
  • What you can get paid for
So Now, the question is how to find your IKIGAI?

1. Start with questions.

Grab a journal and ask yourself the following questions:
  • What do you love? (These speak to your passion.)
  • What are you good at? (These speak to your profession.)
  • What does the world need? (These speak to your mission.)
  • What can you get paid for? (These speak to your vocation.)
You don’t have to force yourself to come up with answers in one sitting. In fact, it’s more productive to take your time.
Over the course of a few days or weeks, take notes as ideas and insights come to you. Most importantly, be radically honest with yourself. Don’t be afraid to jot down whatever comes to mind, no matter how crazy or irrational it might seem right now.
If those questions aren’t sparking as much insight as you would like, try these:
  • What would you like to see the change in the world?
  • What, in your life as it is now, makes you happy?
  • Why do you get out of bed in the morning?
  • Have you had any life-changing moments that provided a lightning bolt of clarity?
Be sure to include other life or career experiences that significantly inform your values. After you’ve answered these questions thoughtfully, start to look for patterns. What kinds of themes are apparent? Are there obvious intersections among categories, or do they seem desperate? If clear links aren’t evident, don’t worry — that’s normal. This process will take time.

2. Map it out.

Mapping out your answers to the questions above is helpful, especially if you feel stuck. There are all sorts of ways to create a map; experiment with whatever makes visual sense to you.

3. See if it feels right.

Whether you’re holding a list or a map or something else from the steps above, reflect and do a gut check.
Gordon Matthews, an anthropologist, and ikigai researcher say he uses an intuitive approach to examine his own life. On an occasional basis, he checks in with himself about his ikigai: “How’s it going? What’s bothering me? What’s really going on now?”
These are worthwhile questions to ask, whether you determined your ikigai forty years ago or you’re just learning about the concept now. If you’re on an initial ikigai fact-finding journey, integrating instinctive nudges with logic-driven thinking can lead to a deeper, more coherent sense of purpose.

4. Test it

The payoff to finding your ikigai is in living it out. Like any aspiration, it doesn’t happen through introspection alone. You have to commit to consistent action in order to make strides—and also to make adjustments along the way to continue to grow.
Once you’ve arrived at a working idea about your ikigai, it’s time to take some action in the real world to test if following this life purpose is actually something you will find meaningful and fulfilling.
This may involve shifting priorities or explore new directions. For example, maybe you opt to travel less and prioritize family time. Perhaps you start a new business that combines multiple interests. You might find yourself changing careers entirely if your current focus does not overlap with your ikigai.

5. Build your support system

As with most of life’s transitions, it’s critical to have support while consciously developing your sense of ikigai.
(Courtesy: Melody Wilding)

This is the way to find your ikigai which is suggested by Melody Wilding, Human Behavior professor. Coach. Get the newsletter thousands use to master their mindset & emotions.

Saturday, September 22, 2018

One of the best way to contact people on Mobile phones

Mobile phones become a basic requirement of any human being specially in country like India. More than 50% of people has more than 1 connection (thanks to Jio ;) ). Two generations of Ambanis' have literally revolutionized the telecommunication industry. Dhirubhai came with an idea of 'everyone must have mobile phone' and Mukeshbhai came with an idea of 'everyone must have Internet connection on their mobile phone'.  Everyone has mobile and data connection so they start believing that "I can connect to anyone at anytime". Isn't it? That's the time when people like me sounds annoying to them.
I believe that every time it's not necessary to receive all the calls on your mobile. Mostly, people involved in academia faces this type of problem because they can't receive calls during their lectures. In a free calling era, many people call you for passing their free time, which you don't have so avoiding such people during working hours is a good practice. I also have habit (good or bad) of not responding to calls when I am working on something or having some discussion because it creates distraction in your current work. In US and other developed countries, voice mail service is available with all telecom operators so you can record your message if other person don't want to talk at that time. By this way you can convey your message to other person without disturbing him. In India, we also have such system but very few people are aware of it so it's useless to subscribe for such services (I already tried it).
We still have SMS, which is now free (again thanks to Jio). Hence, if someone is not replying to your call, you should send a reason of calling via SMS. It may possible that after reading the message that person may call you back. Don't forget to write your name at the end of SMS. I don't know this trick works with how many people but I assure that it will work with me! ;)

P.S. This article is inspired from the article titled, 'How do you manage communication channels?', written by one of my blogger friend, Pratik Akkawar.

Friday, September 14, 2018


Cigarette smoking is injurious to health!
Everyone knows this;
But no one is interested to stop the manufacturing;
Because by stopping it, many business houses lost their business!
Same way, war and weapon are destroying the world;
But no one is interested to stop weapon manufacturing.
Because by doing it, many superpower countries will lose their power!
Actually we the people of the world want peace;
But, with bullets and guns?
If this is your peace;
Then we don’t need it.
Please free this world from weapon manufacturing;
No more weapon;
No more war.
We are not the president of any country;
We are not hungry for power;
We are just human beings;
We want unity and peace;
We are the family, please stop dividing us to rule on us.
– Abhijeet Mehta

Saturday, September 8, 2018

Why should we think about content marketing and SEO strategy?

Today is the era of Marketing. Whenever you think to start a new company or firm you have to think about its marketing. As you know before some year two mobile companies named Oppo and Vivo came to the market and capture most of India’s and Asia’s market. Procter & Gamble,  American multinational consumer goods corporation and General Motors, again America’s largest Automobile firm spends the maximum amount of its expenditure on the advertisement. In the era of the Internet, Digital Marketing popularly known as Content Marketing is performing a huge role in Marketing.
Let us learn, what is Content Marketing?
"A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services."
Basically, Content marketing is the gap between what brands produce and what consumers actually want.
Ohhh! I know the definition is always boring so let me explain you it by telling a short story: Wadhawan is a small town in India.
Before three years a group of youngsters decided to start an NGO which will run a Food Processing Company and threw that they will help widow, unmarried and handicap women.
They started "Wadhawan Women Organisation". Initially, they have their customers in Wadhawan only and they want to expand more.
In that group, there is one IT person and he advised others to make their website.
They made a website but they didn’t get enough views. Hense, they call one SEO strategy expert and asked him to advise.
The SEO strategy expert told them, "if you need more visitors and visibility of your site then you have to develop more content."
The group of people again asked him, "What kind of content?"
The SEO expert replied, "You have to make some videos and write some articles and have to upload it on this website, this will help you in creating your content. You also need to write or shoot your content in the way where you can advertise yourself. It will create your social presence and content marketing will act as your SEO strategy."
Thereafter, they started learning about content writing and development from various content marketing institutes which provides online courses and content marketing seminar videos.
They learned SEO strategy, SEO knowledge, the relation between SEO and Content writing and so on.
With all the efforts, they get Amazon Affiliation on their website and their market expanded to global from local.
I hope you can understand the importance of Content Marketing and SEO.
What is SEO?
"SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
SEO is like a wrapper of your content, which will help to advertise your content in an organic manner means without any paid promotion.
Now, you think that What is the importance of SEO and Content Marketing for me if I don’t want to be a blogger or e-commerce businessman?
Because today almost every company has separate content writing & development as well as SEO analysis department. They need a good SEO strategist, SEO marketer, SEO Analyst, SEO Content Writer, Content Developer, Content Analyst and Content Editor. You will have a number of job opportunity if you learn SEO marketing strategy and Content Marketing.
What is the difference between simple SEO strategist and a Certified SEO strategist?
An ordinary SEO strategist can help you in analyzing SEO but Certified SEO strategist knew the Targeted People for Content Marketing, he can build right strategy and it will help a company to get search engines and result in more views.
As per Julie Fleischer, VP Marketing, Neustar, "Content Marketing provides 4x the ROI of our traditional marketing spend."
  • You become a source for information and an expert in your field. When someone needs your product or service they are more likely to choose the company they got the most information from.
  • Your content will attract qualified clients and customers, not people who are simply browsing. It helps in promoting your business and creates brand awareness.  People will see your brand and get to know you as a familiar face.
  • Content marketing can increase the conversion rate for your business by giving them the information needed to act. Content can be reused in many different mediums, (articles, blog posts, videos, white pages, infographics, etc.) extending the life of the content.
  • Content marketing requires effort to produce content that people want to read, watch or use.
  • Content marketing requires time and commitment.  It is a long-term strategy in order to build trust and a following. It isn’t free.  You will need writers, graphics designers, web programmers, and other professionals to keep your content available to your prospects and customers.
  • Creating engaging content can be difficult on a regular basis. You and your team will have to become experts on finding creative ways to say the same thing and/or expand beyond your product or service to stay valuable, relevant and consistent.
Some Dos and Don’ts for SEO Wondering what to do, or what not to do to optimize your site, appear on Google and Bing or be able to tell who’s visiting your site?
Where you can learn SEO and Content Marketing?
  • MOOCs:
  • Marketing is an essential part of any organization but in the era of Internet SEO and Content Marketing became more important than conventional marketing.
  • To develop your site and analyze SEO in the proper way you required a good SEO strategist who has an experience in the field of content writing, content developing, SEO strategies, SEO based content marketing, and SEO analyzing.
  • Apart from this, you can make a prestigious career in the field of SEO and Content Marketing & SEO strategist.